KUCHING: The Sarawak Tourism Board (STB) will position the state as a food paradise in its coming promotional campaigns following the success of the Sarawak Laksa Escapade.
STB CEO Gracie Geikie said there is a lot of potential to promote other local dishes unique to Sarawak.
"Our next series is 'Kolo Mee', which will start either in August or September. To me, Sarawak is a food paradise but it is little known around the world," said Geikie.
"During the Sarawak Laksa Escapade, tourists are also to visit tour attractions in the state but of course, the focus is on laksa. This is the first time Sarawak's tourism is promoted via food, previously, music was used," she said.
(Article is taken from BorneoPost Online)
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